In light of the recent news that Mackenzie Bezos has joined the Giving Pledge, this article considers whether the Giving Pledge has succeeded in its aim to ‘shift the social norms of philanthropy towards giving more, giving sooner, and giving smarter’ and looks at what more can be done to encourage giving amongst the super-rich.

What is the Giving Pledge?

Set up in 2010 by Bill and Melinda Gates and Warren Buffett, the Giving Pledge is an invitation to billionaires across the world to commit to giving more than half of their wealth to philanthropic or charitable causes either during their l...