COVID-19: Leading families in a fragile world

Robbie Cowan, principal adviser, MDR Mayfair London, 29/05/2020

Optimists, pessimists, realists and dreamers. People’s response to COVID-19 has ranged from those fearing the end of life as we know it, to those dreaming of an opportunity to press humankind’s reset button and build a better world. COVID-19 has given rise to a proliferation of thinkers, philosophers, armchair futurists, not to mention a new class of previously unqualified virologists and epidemiologists. From the tabloid newspapers to the Economist, publications are brimming with opinions, viewpoints and thinking.

Thinking. That’s what we humans tend to do when we are most worried. Beneath the thinking, there is an alarmin...

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