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HSBC Private Bank hires Swiss family office head

News Team, 24/05/2021

HSBC has appointed Laura Geiger-Pancera to lead its private bank’s single family office division in Switzerland.

Joining as an ultra high net worth (UHNW) family office director, she will be based in Zurich and report to Tom Cerboni, head of UNHW at HSBC Switzerland.

Ms Geiger-Pancera will be responsible for growing HSBC’s family office client proposition in Switzerland.

HSBC said in a statement it believes it is well positioned to look after clients in this space due to its international network spanning 64 markets globally and offering clients access to other areas of the bank, including commercial and g...


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