KPMG research shows cost of living crisis shapes 2023 gift buying plans

News Team, 30/01/2023

A third of UK consumers plan to spend less on gifts in 2023 – with the most common choice of product chosen being something that brings practical help to the recipient.

With the cost-of-living crisis set to see two-thirds of consumers reducing their discretionary spend in 2023, KPMG asked 3000 UK consumers about their gift buying intentions for the coming 12 months.

A third (32 percent) of respondents said they will spend less of gifts in 2023, w...

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