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Majority of UK consumers hesitant to use AI, KPMG survey finds

News Team, 12/05/2023

While some consumers would use artificial intelligence (AI) to support everyday tasks, the majority (82 percent) have concerns or challenges that prevent them from using it, research from KPMG UK has found.

The survey found that one of the biggest barriers to AI adoption amongst consumers is that they prefer to interact with a human.

More than half of the 55-64 and the over 65 age groups said they wouldn’t use AI because they prefer to interact w...


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