Institutional investment in sport to grow in the next 3-5 years with overall sports industry growth prospects more positive compared to last year - PwC's Global Sports Survey has shown.
Overall, survey respondents reported optimism about the future of the sports sector following the debilitating impact of the Covid-19 pandemic, with the outlook for growth improving in the last year from five to 6.5 percent.
The key revenue drivers of the improving growth are increased m...