Trust and fiduciary services provider PraxisIFM has unveiled its new brand name, Praxis.
The rebrand reflects the firm’s “new strategy for growth” as well as the evolution of its services, while paying homage to the PraxisIFM name.
The rebrand comes as the firm refocuses its private wealth and corporate services offering and celebrates its 50th anniversary, having been founded in Jersey in 1972.
Robert Fearis, Praxis chief executive, said: “Our rebrand ...