UK investment platform AJ Bell has acquired Adalpha’s group of companies, including Ad Alpha Solutions Ltd (Adalpha).
Adalpha is currently developing a mobile focused platform for financial advisers. AJ Bell believes that the simplified proposition has the potential to complement the company’s existing adviser platform business, AJ Bell Investcentre.
All of Adalpha’s staff will transition to AJ Bell.
Andy Bell, chief executive of AJ Bell, said: “Financial advisers need a variety of propositions to match a diverse range of client needs. The Adalpha team are working on a simplified, mobile focused platform service that will broaden our offering to financial advisers and help them service a wider base of clients.”
Dave Tanner, chief executive of Adalpha, added: “Our vision has always been to develop technology that helps financial advisers service a greater number of clients. Advisers should have the choice and capability to deliver their service remotely or face-to-face. As part of AJ Bell, we will be able to further develop our mobile led services and help increase clients’ engagement with their adviser.”