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Apex Group acquires digital marketing platform to support asset raising clients

News Team, 23/06/2021

Financial services provider Apex Group (Apex) has acquired Senasen Group (Senasen), a digital marketing platform provider designed to connect LPs and GPs and support the capital raising process.

Senasen’s was founded by Blair McPherson and created by Ben Slater (CTO), who will both join Apex as part of the deal.

Its proprietary SaaS platform looks to benefit clients through a self-service offering they can leverage to publish multi-media content, research, interact with investors and build their profile.

It aims enhance connections between investors, asset managers, family offices and HNWIs, alongside both public and private companies by supporting the instant communication of engaging content and information with just a few clicks.

Early registered adopters of the platform include over 100 investors, 12 asset managers and 110 companies. Users will be able to create profiles to post content (videos, podcasts, research and marketing documents) to their desired audience, via a private room or general newsfeed, to engage in public or private marketing to complement capital raising activity.

The group will offer a scalable solution, with outsourced marketing options to support its clients, including the production of high-quality video and podcasts interviews to be shared as digital content along with virtual investor presentations to support the capital raising process.

This acquisition is the third deal announced by the group in recent months, with recently announced international transactions including geographic expansion via the acquisitions of fund administrators BRL Trust Investimentos and MAF in Brazil, Tzur in Israel.

Rosie Guest, chief marketing officer at Apex said: “We see frictionless digital solutions as the future for the financial services space. The Senasen platform is like a LinkedIn for the investment management space. Our global client base ranges from well-established institutional managers looking to deploy capital efficiently, to start-up funds seeking to attract new investment; no matter what stage they are at, the Senasen platform can be of benefit providing secure two-way communication."

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