A new client survey conducted independently by T4 Associates for the independent investment consultancy bfinance has identified a record level of customer satisfaction, reflected in an industry-leading Net Promoter Score (NPS) of 70.

Clients cited the firm’s “thorough, credible analysis”, “unbiased, fact-based recommendations”, “customer-service orientation” and the overall business service model. 86% of them rated bfinance more favourably than competing investment consultants with whom they had worked. Nearly 80% of customers expect to do further work with bfinance, whose services primarily comprise short-to-medium-term engagements to address investors’ specific needs rather than long-term retainers.

The Net Promoter Score has increased notably since the bfinance’s previous independent client survey in 2018, which awarded the firm a score of 63. This score reflects how likely clients are to recommend a firm to their peers, by calculating the proportion of “promoters” (ratings of 9 and 10 out of 10) versus “detractors” (6 or below out of 10).