fundtruffle

Fast growing London investment boutique rebrands

Ian Orton, 12/09/2019

Seilern Investment Management, a London-based investment management, boutique has rebranded its Stryx family of funds,

The Stryx World Growth, Stryx Europa and Stryx America funds will henceforth become the Seilern World Growth, Seilern Europa and Seilern America funds.

Seilern says the rebranding decision reflects the increased awareness of the firm amongst the pension fund, professional investor, investment consultant and adviser communities.

The rebrand also coincides with the 30th anniversary of Selern’s inception and the volume of client assets under management and advice exceeding £1 billion.

The firm has grown rapidly over the past year thanks to positive net inflows of money. This has helped assets under management nearly double in just over twelve months.

“The rebrand simplifies our message to all market participants across all jurisdictions,” said John Seilern, Seilern’s chief investment officer and founder,

“We have grown the team as well as the funds and will continue to manage the investments exactly as we have for the past 30 years -always seeking the highest quality growth companies from around the world and holding them for the long term.”

Selern reported turnover of £3.36 million and pre-tax profits of £1.43 million for the year to December 2018, according to its latest annual report and accounts which has just been deposited at Companies House.

Turnover increased by £1.24 million, a 58.50 percent increase. Pre-tax profits increased by £494,919 or by 75.51 percent.

Funds under management increased by 51.12 percent from £538.54 million to £867.69 million.

Selern attributed the increase in funds under management to its use of third party marketeers during the year. They raised £360 million in 2018.

 “The visibility of the funds has been enhanced by using a total of 13 platforms, numerous roadshows as well as a strong and fruitful collaboration with FIN International, the firm’s PR company,” said Seilern’s annual report. 

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