In a world awash with content, wealth and asset managers may be missing the mark when it comes to the topics potential clients are interested in, a new piece of research shows.
Analysis of more than 10 million global Google searches on nine asset classes between April and June 2021 was compared against 709 pieces of content from asset managers over the same period.
Cryptocurrency accounted for 18.3 percent of searches but only 3 percent of the articles; ETFs were 25.3 p...
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