While many firms like to shout about their diversity initiatives, or hold press conferences about their latest ethical fund, Aberdeen Standard Capital under chief executive Richard Charnock gives the impression of a firm that just gets on with it.
Mr Charnock talks about these buzz issues in a way that shows that while they enthuse him, he also sees them simply as common sense.
When setting up the discretionary manager - formerly known as Standard Life Wealth - in 2008, Mr Charnock set out to create a firm which, somewhat unusually for the time, considered ethics and ESG factors as a standard part of the investment proc...