Always looking for ways to expand its realm, Coutts has launched its first ever large-scale TV and geo targeted advertising campaign.
Cripes, just what is this bank up to now?
Well, in short, it wants to build on its existing base of 20,000 successful entrepreneurs by conquering the various segments of personal wealth generated through the new media, which technology is fast spurring.
CEO Peter Flavel has told his staff, “We must be modern, relevant and contempor...