Diary of a Private Banker: The ideal brand for JP Morgan’s new UK retail and wealth venture

Freddie Pooter, 11/06/2021

JP Morgan is set to launch its own online savings venture in the UK soon, taking a leaf out of Goldman Sachs’ book, I am given to understand.

The Goldies digital product is named after its founding partner, Marcus Goldman. Since launch in 2018, Marcus has attracted a decent £30 billion in deposits.

Now, it plans to launch an app for automated investment management to clients.

The plan is to pivot more into an investment and wealth provider rather than a ful...

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