The FCA is set to introduce new consumer duty, due to their concern about current financial services not always working well for consumers.
They hope the new plans will "fundamentally shift" the mindset of firms. This new set of rules come after the FCA has seen some firm's practices causing harm.
These practices include firms presenting information in a way that exploits consumers’ behavioural biases, selling products or services that are not fit for purpose, or provi...