'Glossy marketing' could mislead well-meaning next gen, says Gina Miller

News Team, 16/06/2021

SCM Direct founder Gina Miller has predicted an increase in greenwashing as firms spend more on marketing, without making adequate changes to the underlying products.

Speaking at a press and client briefing at London’s National Liberal Club yesterday (15 June), Ms Miller said she saw one of the main challenges facing her business was “the huge amount of glossy marketing coming in from companies, which we have already seen in the ESG space”.

Earlier, co-founder Alan Miller had outlined some of the issues associated with ESG investing, including the lack of commonality between ratings agencies, and the fact that mor...

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