thewealthnet

Meeting the needs clients don’t yet know they have – Nedbank Private Wealth CEO on one year in the role

Tristan Blythe, Editorial Director, 15/03/2019

Design thinking has been placed at the core of how Nedbank Private Wealth will grow and develop its business, Stuart Cummins, its chief executive has told thewealthnet.

Design thinking is a development process which attempts to define issues in a human-centric way. It then creates possible solutions before prototyping and developing the most relevant solutions.

Mr Cummins is particularly passionate about using this approach when developing digital services.

In general, he believes that the wealth management sector “talks about digital a lot more than it executes it.” He wants to turn words in...


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