“The British public feels far more positively about the fruits of philanthropy than it does about those who fund it,” Dr Beth Breeze, director of the Centre of Philanthropy at the University of Kent, has argued.

Research from by Prism the Gift Fund found a paradox in public attitudes and future prospects for planned giving in the UK.  

The report also reinforced two known paradoxes: That donors tend to benefit alongside those they intend to help; and that wealth accumulation tends to precede distribution.

The study also found that just 53 percent of people in lower-income groups thought philanthropist...