Wealth management lobby group PIMFA has joined a coalition of consumer groups, charities and financial services industry bodies in calling on the government to include paid for online adverts within the scope of the Online Safety Bill ahead of it being presented for pre-legislative scrutiny.

The coalition includes: Which? UK Finance, Martin Lewis and MoneySavingExpert, the Investment Association, the Association of British Insurers and the Money and Mental Health Policy Institute.

This call follows recent research from Which? That found the pandemic – and the subsequent increase in tasks being conducted online – has...