“Why is it that most people have far more of an idea about buying cars than buying funds?” Andrew Burton, professionalism adviser at CFA UK, asks.

Speaking at a webinar hosted by Morningstar – Value Assessments: Best Practice in 2021 – he argued that asset managers need to do a better job of communicating their products so customers can truly understand their value.

As reporting value is difficult and involves a lot of complicated information, he advocated for a shor...