The term “greenwashing” was coined in 1986 by American environmentalist Jay Westerveld, after a visit to a tropical resort. The hotel left notes in guest rooms asking them to “help us help the environment” by re-using towels, even as it was building new tourist bungalows over threatened coral reefs.
Today, greenwashing comes in a variety of shades. [Read more...
Start a free trial now for access to breaking news and cutting edge analysis of the wealth management industry.
You are currently not logged in,
login to view the full article
start by clicking this button.
Need a subscription,
fill out the form here or
contact subs@thewealthnet.com
PAM Insight is the world’s leading independent provider of essential specialist news, analysis and comparative data for the fast-evolving world of wealth management.
Read more about PAM
