With traditional risk assets such as equities having had a torrid time this year, investors are looking at more exotic investment choices to park their money in the hope they can achieve greater returns.

According to online investment platform eToro, property is the alternative investment that Brits are most looking into during the Covid-19 crisis, with 9,900 online searches (the firm utilised Google AdWords to discover which investments are most in favour). This indicates that many individuals are anticipating a property market crash to occur soon.  

Gold is another strong non-traditional investment that Brits are contemplating, with 4,400 online enquiries last month and a 128 percent increase in year-on-year interest.

Interestingly, there is a significant amount of interest in more niche investments such as whiskey with  1,600 searches and rare coins, which notched up 3,600 searches. The latter experienced a massive 177 percent rise in year-on-year interest.

Other unorthodox investments which are gaining traction during Covid-19 include silver (880 searches), art (880 searches), diamonds (320 searches) and even Lego (260 searches).

Alternative Investments: Regional Breakdown

Property is the alternative investment that those living in North West, West Midlands, London and South West are most paying attention to.

Renowned for their whiskey, it is perhaps unsurprising that Scots are thinking about purchasing premium collectable whiskey in the hope it will yield favourable returns in the future.  Similarly, alcohol in the form of fine wine is being touted as a serious investment opportunity by those in the South East and East Midlands.