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The Big Exchange customer base grows by 300 percent from appeal of impact ISAs

News Team, 28/02/2022

Jill Jackson

Investment platform The Big Exchange has seen a 300 percent growth in its customer base over the last year, as demand for ethical ISAs gains momentum.

The platform is adding nine new funds to its carefully curated offering of 65 independently rated, positive impact funds, managed by eighteen asset managers at the forefront of sustainable investing.

The Big Exchange customer profile, which it says is in dramatic contrast to traditional investor trends, demonstrates the genuine broad appeal of investing to use the power of money to have a positive impact according to the company. For instance around half of its investors are women and about 40 percent are first time investors.

The Big Exchange was launched in October 2020 by the Big Issue and a number of leading asset managers. It is the UK’s only investment platform which offers actively managed funds that are independently rated, using an in-house methodology, for the positive impact they have on people and the planet.

Investors have full visibility of what they’re holding in their investment, including every company within a portfolio and a clear understanding of which of the UN’s Sustainable Development Goals their investment is having an impact on.

Investors can pick their own funds or choose a risk level and relevant ‘bundle’, with the option of an ISA or JISA tax-free wrapper. The Big Exchange’s platform fee is amongst the lowest in the market at 25 basis points. Investors can use the app or the website, which is designed as an ‘eco-system’ of tools and products to help them manage their money.

Jill Jackson (pictured), chief executive of The Big Exchange, said: “Research from Nordea Asset Management shows that making your lifetime's investments more sustainable can have 27x more impact in reducing your carbon footprint than giving up flying or going vegan². The Big Exchange is making investing accessible to all, enabling people to really make a positive difference with the power of their money and allowing them to understand exactly where their investment is going.” 

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