Global investor services group IQ-EQ is rebranding its specialist regulatory hosting and outsourced compliance business Lawson Conner.

It will be renamed IQ-EQ, in line with the name of the group, as it looks to integrate the business following its acquisition three years ago.

IQ-EQ reached a deal to purchase Lawson Conner in order to enhance its representative and AIFM solutions for its range of compliance, administration, and advisory services for investment funds.

It feels the has come for Lawson Conner to embrace the IQ-EQ brand and operate as a key part of the group’s overall service offering.

Lawson Conner’s regulated services, delivered by its two FCA-regulated entities, G10 Capital Limited and Sapia Partners, will continue to operate under their existing entity names following the announcement.

Speaking about the rebrand, Rachel Aldridge, managing director, regulatory and compliance solutions at IQ-EQ, said, “As we evolve our business to better reflect our clients’ needs, our brand identity must mirror the shift. Throughout our 11-year history, we have stayed ahead of industry trends and market changes to support the strategic needs of our clients. For us rebranding as IQ-EQ is the next logical step on our journey and represents our continued commitment to helping our clients manage regulatory risk.”

John Legrand, managing director, UK and Ireland, added, “Operating under a single and unifying brand name will allow us harness the strength and depth of the group to provide our growing global client base with a holistic suite of services that saves cost and reduces time to market. We’re confident that operating as IQ-EQ will bring positive benefits to our employees and clients alike and are hugely excited about what the future as IQ-EQ has in store.”