Union Bancaire Privée, (UBP) and London-based boutique investment manager Crux Asset Management (Crux) have formed a strategic partnership to strengthen the bank’s Asia equity investment offering.

Established in 2014, Crux is an active equity investment manager with £1.7 billion assets under management. Fundtruffle spoke to one of its top managers Richard Penny here.

The firm’s three core equity teams focus on Europe, the UK and Asia to deliver outstanding investment performance through bottom-up, high-conviction stock selection. In September 2021, CRUX hired Ewan Markson-Brown and Damian Taylor, two seasoned Asia equity fund managers, to build out its Asia equity franchise.

Through this partnership, CRUX will therefore advise UBP on the Bank’s Asia equity funds and mandates, drawing on its dedicated investment professionals and their decades of experience. UBP will provide investors in Asia with exclusive access to CRUX’s alpha-generating equity products.

Nicolas Faller, Co-CEO Asset Management at UBP, said: “The dynamism and growth potential in Asian markets stand out globally. We are therefore pleased to partner with CRUX as we accelerate our asset management expansion in the region. This partnership enables us to offer our clients actively managed best-in-class strategies.”

Karen Zachary, chief executive at Crux, said: “The rapid adoption of new technologies, a rising middle class, and the financialisation of Asian economies has created a rich, diverse opportunity set full of change and underappreciated growth. Through this partnership and our commitment to bottom-up, high-conviction stock selection informed through an intimate knowledge of capital growth opportunities in Asia, our highly experienced investment team is positioned to attract and serve new clients in the region.”