The only pure play listed ETF/ETP sponsor and asset manager, WisdomTree, has announced the launch of a new portfolio and growth offering.

Partnering with investment manager Adhesion Wealth, WisdomTree is looking to offer customised funds to registered investment advisers and independent broker dealers.

Thomas Skrobe, head of product solutions at WisdomTree, said in a statement: “Investment advisors are constantly in search of levers to efficiently and thoughtfully scale their services but are also prioritising to provide their clients with efficient investment management services, lowered expenses, and decreased operational complexities. While advisors often opt out of outsourcing these services due to their clients’ more tailored needs, WisdomTree’s Portfolio and Growth Solutions offer customized outsourced portfolios to advisors that enable those advisors to then spend more time on value-add client activity, leading to increased client growth and acquisition of new clients.”

This announcement follows on the heels of research published by WisdomTree last week, where they identified that almost 80 percent of retail investors shunned ETFs and ETPs because they didn’t fully understand them.