Action is needed to create an industry-wide approach that gives consumers greater confidence to make informed choices about their retirement income, Aviva has said.
 

According to Aviva, the practice by some providers, in continuing to offer their pension-saving customers uncompetitive annuity rates, is preventing far too many people from obtaining the best possible deal. 
 

Despite the efforts of providers such as Aviva, which has led the debate for several years on the importance of value for money and shopping around, some distributors as well as providers continue to exploit custo...