Boutique law firm Primas Law has issued a warning to UK-based social media influencers and celebrities promoting paid-for brand tie ups, after several breaches were flagged by the Advertising Standards Agency (ASA).

Celebrities and bloggers are making millions of pounds in commercial partnerships, as they set out to capitalise on the vast commercial opportunities posed by the social media influence in recent years.

However, as savvy marketeers find new ways to promote their brand or product by working with social media influencers, it is posing some key and avoidable risks, according to Primas Law.