One in four consumers intend to spend more this festive season, with an average £428 spend per person up from £384 last year, according to PwC’s festive predictions research. 

The increase, which is seen across all age ranges and regions, means a total spend of £21 billion on presents and celebrations, a 12 percent increase on 2020. 

Given the disruptions last year, PwC said the increased spend is driven in part by more people planning to spend Christmas with extended family, leading to more gifting opportunities, more celebratory food and drink and more Christmas socialising. Meanwhile, recent price infl...