The adoption of the technology is growing, according to EY’s 2023 Metaverse Readiness Survey.

Nearly half (47 percent) of UK business leaders are already investing in or using the technology in some capacity, with 61 percent believing they cannot afford to be absent from it.

When asked how they intend to apply it in a business setting, responses revealed that they’re to be predominantly people-based and focused on areas such as customer service.

The imperative fo...