International law firm Withers has launched a new global marketing campaign that discusses the key decisions in the lives of its business leader and founder clients.

'Defining moments' explores the crunch points that have determined the future achievements of high profile individuals across a wide range of industries and regions.

"This campaign doesn't talk about us or the advice we give our clients – instead it aims to directly illustrate how we work with them as they deal with challenges and make the most of the opportunities that ultimately determine their success,” commented Withers’ CEO, Margaret Robertson.