Keith A Johnston, a director of Private Wealth Comms and former director of communications at STEP, gives some tips to wealth management professionals considering whether they should blog.

What is a blog?

A blog is a regular online opinion piece, a short article you publish on your own website.  Anyone can set one up, and companies in the private wealth area, such as Withers, Jersey Finance and Lexis-Nexis accommodate blogs by their staff. Writing a regular blog is blogging and makes you a blogger.

Why blog?

Blogging can be an extension of ...