There is great potential for social media in our developing digital world, however cyber space is a new arena for concern especially for high profile individuals, argues Amber Melville-Brown, partner at Withers law firm.

"Your reputation and your privacy are your most valuable assets, but they are increasingly under pressure in the online world," said Ms Melville-Brown.

A criticism or use of offensive language posted on social media can escalate into a reputational crisis for that particular person or brand. "You need to take control of your digital footprint to protect yourself and preserve yo...