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EXCLUSIVE: Facebook drops out of favour but wealth management social media usage is on the up despite regulatory concerns, 2014 PAM Insight Social Media Survey shows

Tristan Blythe, Group Editor, 21/11/2014

Social media usage in the wealth management sector has increased in the past twelve months despite ongoing concerns about regulation and compliance, according to the 2014 PAM Insight Social Media Survey.

The second annual survey, in association with Citigate Dewe Rogerson, reveals that the wealth management sector is establishing a presence on multiple social media channels. The most popular channels in use currently are LinkedIn with 83 percent of respondents having a corporate presence or client/company group. A corporate Twitter account is used by 54 percent, with video channels and Facebook both used by 25 percent.
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PAM Insight is the world’s leading independent provider of essential specialist news, analysis and comparative data for the fast-evolving world of wealth management.

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