Private client advisers should be instructing clients to take a more above the radar approach with regards to their public image, according to communications and reputation management experts.

“The days of families taking a 100 percent below the radar approach in their outlook are over,” director and the head of private client at international communications consultancy Project Associates, Michael Farrant, told delegates at IBC’s International Trusts & Private Client Forum in Guernsey last week (18/04/2016).

He stated that in an environment where “wealth is the new celebrity”, ultr...