“It is not just the young, it is not just the new wealth; there are a lot of older wealthy people who are on social media,” David Barks of Ledbury told the audience at the PAM Insight Social Media Forum in association with Citigate Dewe Rogerson last week (20/11/2014).

  
Yet, according to the 2014 PAM Insight Social Media Survey (see eprivateclient 21/11/2014), over two thirds (69.7 percent) of people working with wealthy individuals still believe that the younger generation are the most likely to use these social platforms. 

“The wealthy tend to split abo...