The digital advice market has a potential audience of around 7 million people.
This is according to Boring Money’s 2021 advice report, which found there is a significant number of people that are interested in digital advice and have sufficient investible assets to warrant advice.
The 7 million figure includes current 850,000 advised customers who indicate a preference for lower-cost digital advice; around 4.4 million DIY investors with low confidence who would be int...
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