Aviva has acquired a majority shareholding in Wealthify Group Limited, a low cost, \'robo\' investment service which aims to make investment affordable and accessible to the UK mass market. The transaction is subject to regulatory approval.

The investment is part of Aviva\'s strategy to build customer loyalty by providing customers with a wide range of insurance and investment services all managed through Aviva\'s digital hub, MyAviva.

Wealthify will be accessible to Aviva\'s customers through MyAviva, where it will be available alongside other Aviva products and services. Aviva\'s investment will also support Wealthify\'s ...