Goldman Sachs has joined the ranks of large companies – including Netflix, the BBC, and Apple – with their own in-house designed font.
‘Goldman Sans’ is described by the firm (on a dedicated font website) as a “neutral, with a wink” typeface which is “clear, contemporary [and] credible”.
“When we set out to design a custom typeface for Goldman Sachs, we knew that these three attributes would guide every d...