thewealthnet

Diary of a Private Banker: Heavens, now they want to change our dear old private bank brands

Freddie Pooter, 07/06/2019

Like it or not, the profile of the usual sort of private banking client is fast changing.

Increased competition from fin-tech start-ups, the rise of crypto currency and, most important of all, a younger, less conservative client are among factors transforming our business at a giddy pace. Old money is not quite what it was, dash it all.

So our traditional institutions steeped in heritage are no longer automatically on the wish lists of young entrepreneurs and agile investors.

For private banks, the single biggest arguable poser is that of younger clients. Shaped by their experience with non-financial digital b...


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