Goldman Sachs has launched a new recruitment campaign aimed at enhancing its image, after research found people associated words like ‘elitist’ and ‘cutthroat’ with the firm.

The new ‘Day in the Life’ campaign takes a look at the softer side of Goldman, featuring a selection of employees and giving an overview of their daily routine – with details of their hobbies and lunch preferences interspersed with the fact that some enjoy developing “intuitive and relevant analytics to optimise business leaders’ decision making”.

Enter Danny, who oversees the ...