Wealth management marketing and advertising copy is not renowned for its ability to excite, much less raise expectations.

At best it tends to merely state the obvious. At worst it can be downright boring and replete with overstated cliches for good measure.

Perhaps this is as it should be.

Wealth management is, after all, a serious business. Excitement or trauma should be conspicuous by its absence. And this should be reflected in any marketing literature.