It doesn’t seem to have taken Philipp Rickenbacher too much time to make his mark at Julius Baer.

Mr Rickenbacher only became chief executive in September 2019 when he replaced Bernard Hodler, the successor to Boris Collardi, the wonder boy of Swiss private banking.

Philipp Rickenbacher

Within five months of assuming his appointment he appears to have come up with a new strategy for the Zurich-based bank.

This puts the onus on...