For years its been well known that a dog is man’s best friend whilst women are most chummy with diamonds and handbags. However, if you believe Citi, the situation has changed.

Nowadays, according to a new advertising campaign for the firm’s Women and Co division, “Dividends are a girl's best friend.” Another tagline reads “Something old, something new, something borrowed, something blue chip.” The firm says the adverts “challenge the status quo while extending an invitation to benefit from the robust financial education offered by Women & Co.”

Instead of targeting ...