Retail investing has boomed during the pandemic, in part due to the rise of social media ‘finfluencers’.
More than one in ten (12 percent) said TikTok got them more interested in investing, rising to 21 percent among 18-34 year-olds.
According to a survey of 2,000 by Opinium for Hargreaves Lansdown in April 2021, 11 percent of people said they’d developed an interest through Facebook, rising to 15 percent of younger people.
Another 10 percent cited Instagram ...
Start a free trial now for access to breaking news and cutting edge analysis of the wealth management industry.
You are currently not logged in,
login to view the full article
start by clicking this button.
Need a subscription,
fill out the form here or
contact subs@thewealthnet.com
PAM Insight is the world’s leading independent provider of essential specialist news, analysis and comparative data for the fast-evolving world of wealth management.
Read more about PAM
