St James’s Place has unveiled its newly-refreshed brand, which sees the firm drop the “wealth management” tag from its logo.
The firm was founded in 1991 and has quickly grown to its current level. However, during that time, SJP’s brand, aesthetic and tone has not changed at all.
SJP believes it is time its branding reflected its “personal, empathic, confident, and contemporary” approach.
This is starting with a sleeker logo and a modernised colour scheme.
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