There are three main investor archetypes: the comfortable investor; the conservative investor; and the enthusiastic investor.

This is according to Standard Chartered’s Investor Personality Study, which attempted to look at the personality traits that impact how people react when faced with investment decisions.

The report surveyed 1,200 emerging affluent, affluent and high net worth (HNW) investors across Hong Kong, Singapore and Taiwan.

It revealed nine personality traits that describe investors’ financial personality: risk tolerance; speculation; composure; confidence; financial comfort; desire for guida...