Swiss banking boutique Syz Group has unveiled new branding as it celebrates its 25th anniversary.
Created in 1996, the bank said it aims to challenge wealth management’s “status quo with innovative approaches to creating value for clients”.
The new brand logo and signature intend to highlight the firm’s business mission – “an eagerness to listen, to deliver strong performance and excellent service for our clients”.
The signature – 'For the future…' – was chosen to demonstrate the bank’s sustainable and innovative long-term approach.
