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The gender of financial advisers affects their advice to wealthy clients

News Team, 05/03/2019

Male and female financial advisers make judgements about wealthy clients based on their own and their client’s gender and give different recommendations as a result, according to research carried out by Dr Ylva Baeckstrom of King’s Business School.

The findings shed light on the complexity of ensuring that women receive the right financial advice to fund a comfortable retirement. Currently, UK women now in their late 20s are projected to have 11 percent less in their pension pot when they retire than men the same age, but are expected to live more than three years longer.

Dr Baeckstrom who is a former private banker...


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